Professional in Human Resources (PHR) Practice Exam

A short-term objective is typically defined as a goal that is intended to be achieved within a relatively brief time frame, often within a year or less. Achieving a 5% increase in sales within the next quarter fits this definition perfectly, as it focuses on a specific target to be accomplished in just three months.

This objective is time-sensitive and provides a clear metric for success, allowing for immediate assessment and adjustments if necessary. Short-term objectives are essential in business as they contribute to long-term goals while enabling the organization to track progress more frequently and respond to market changes promptly.

The other options represent longer-term objectives. For instance, increasing market share by 15% over five years and launching a new product in three years both involve longer timelines, making them strategic goals that require sustained efforts over a significant period. Similarly, implementing a training program over the next two years also falls under a long-term initiative, focused on organizational development rather than immediate results. In contrast, the focus on the short-term metrics of option A is what solidifies its status as a short-term objective.